|Market Analysis Specialist|
|LAC Federal seeks a mid-level to senior level Market Analysis Specialist to join a team providing consultation services and planning support for a major Federal Agency located in Washington DC. This position is expected to last 9 months. The Specialist will facilitate market research-related activities looking demographics, market segmentation, opportunities and barriers for the target audience of the Agency’s services and will review how recent and proposed changes to regulations for eligibility will impact access and services.
The specialist will consult with internal clients to help define research needs and developing appropriate methodology; Develop and execute consumer research projects; Identify, develop and implement research designs using proven methodologies (product clinics, focus groups, surveys, etc.) and techniques for viability/consumer appeal of all aspects of the agencies services and products; Leverage existing market research information; Identify key insights as a result of data analysis and recommend actions when appropriate; Write and present key findings to management and cross-functional partners; Develop meaningful, actionable market analysis that shape and support a wide variety of marketing initiatives; Continue positioning the market research department as the leading organizational provider of market intelligence; Conduct in-depth interpretation of field data using quantitative analysis.
While the work may be done remotely, travel to Washington, DC to meet with Agency staff will be required from time to time.
LAC Group is a premier provider of recruiting and consultancy services for information professionals at U.S. and global organizations including fortune 100 companies, law firms, pharmaceutical companies, large academic institutions and prominent government agencies.